Customer-search themes
Build topic groups around your services, audience, locations and the questions customers ask.
SEOStart with what
Start with what
your customers are looking for.
Connect your services to the questions and search intent of the people you want to reach, then map those topics to useful pages.
Enquire about keyword & customer-search researchTHE WORK WE CAN SCOPE
What this service covers.
Search intent review
Distinguish searches seeking information, comparisons or a service, and consider the kind of page each needs.
Keyword-to-page map
Map relevant topics to existing pages or proposed pages, with a clear purpose for each.
Content opportunities
Identify gaps, overlaps and priorities to inform your content plan.
Scope and boundaries
Search-volume or competition figures are included only when supported by an identified data source, with the source and date stated. Where reliable figures are unavailable, we use qualitative evidence and clearly state the limits.
What we need from you.
Share your services, target customers, service areas and existing website. Customer questions and available Search Console data help keep the research grounded in your business.
We confirm deliverables, pricing, timing and any required access before work starts.
From a clear brief
to an agreed next step.
- 01
Understand the business
Confirm what you offer, who you serve and the pages you already have.
- 02
Research and group
Explore relevant searches and organise them by topic and intent.
- 03
Map the next step
Deliver a page map and priorities for new or improved content.
Start with your business goals.
Tell us what you want to understand or improve, and we’ll discuss an appropriate scope.
Discuss this service